Digital Platform Lead
Texas BBQ Rub
Award-winning BBQ rubs and seasonings, built on a simple 1-2-3 formula.
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Next.jsTypeScriptReact
About this project
TexasBBQRub.com is my family's e-commerce storefront for my dad Bill Cannon's award-winning BBQ rubs. He's a 6-time American Royal People's Choice Award winner featured on Food Network. As Digital Platform Lead, I rebuilt the site on Next.js and drove a 400% increase in SEO performance through site modernization, improved content structure, and stronger search visibility.
Technical specifications
- Framework
- Next.js 15.1.6 (App Router)
- Language
- TypeScript, React 19
- Commerce
- UltraCart (PCI-compliant hosted checkout)
- Images / CDN
- BunnyCDN
- Hosting
- AWS Amplify, CloudFront
- CI/CD
- Amplify-native (no GitHub Actions)
There's no database. The product catalog syncs from UltraCart's API at build time, with tiered ISR keeping pages fresh (products revalidate hourly, recipes daily). JSON-LD structured data across product, recipe, and FAQ pages powers rich search results.